According to Mitch Ditcoff,
"Pitch a challenge to an IT person, and it will be seen as a technology problem. Pitch it to a CFO, and it will be seen as a financial problem. Pitch it to a marketing person and it will be seen as a branding problem. Or as a wise man once said, 'When a pickpocket meets a saint all he sees are pockets.'"
This year we hope IPLDay organizers will aim to see the big picture:
Gathering people from all perspectives to see what we have in common but what distinct support each brings to successful communication.